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Alma-Har'elWEBbio

Most famous for her award-winning films Bombay Beach, LoveTrue and Honey Boy, Har’el creates narrative work that plunges deep into the heart of imagination and creates surreal, dream-like poetic meditations on life. Her wildly inventive approach to filmmaking produces genre-redefining work which is exceptional, fearless, and artistically blurs the line between documentary and fiction. 

Her debut scripted feature 'Honey Boy' starring long-time collaborator Shia LaBeouf, Oscar nominated Lucas Hedges and Noah Jupe premiered at the 2019 Sundance Film Festival, receiving standing ovations and the 'Special Jury Award for Vision & Craft'.

Born in Tel Aviv she began her film career as a photographer & video artist, mixing live video content for concerts which led to directing music videos. Filmmaker Magazine said her music video for Sigur Rós ‘FJÖGER PIANO’ starring Shia LaBeouf contains a "Truthful fusion of fantasy and reality" after naming her one of their 25 new faces of cinema.

Her documentary ‘Bombay Beach’ took top prize at Tribeca Film Festival in 2011, was nominated for the Indie Spirit awards and has been taught in several universities, including Harvard’s Sensory Ethnography Lab and NYU, as a genre redefining work. Her next feature, ‘LoveTrue’ premiered at Tribeca Film Festival to rapturous applause in April 2016, with Indiewire writing “LoveTrue confirms that Alma Har’el makes movies like nothing else out there.” 

Her commercial work for brands like Airbnb, Coca Cola and P&G captures real life from a magical yet realistic perspective, garnering numerous awards for her innovative style. Her short film ‘JellyWolf’ for Chanel was described as "The trippiest fashion film ever made" by Elle Magazine and won Clio, Tribeca X, D&AD and Ciclope awards. 

She is the first woman ever to have been nominated for the prestigious DGA Award for Outstanding Directorial Achievement in two categories: Best Commercial Director (P&G 2018) and First Time Feature Film (Honey Boy 2020), the latter she went on to win.  The other filmmakers that ever got these two nominations: Alejandro Iñárritu, David Fincher, Spike Jonze, Garth Davis and Ridley Scott.

Alongside her directing career, Har’el is the founder of historic worldwide non-profit movement Free the Bid, now evolved to Free The Work, launched in 2016 to address the gender imbalance among directors in the commercial industry. Since its launch, over 40 of the worlds biggest ad agencies have taken the pledge along with 10 major brands including HP, P&G, Visa, eBay, Twitter, Levi’s and Airbnb. 

Har’el was featured in Fast Company’s “Most Creative People of 2018” and Adweek’s “Disruptors of 2018.

"Every once in a while, an artist comes along who changes the way we think about film. Alma Har'el is one of those." No Film School  

"Alma Har'el has reinvented Documentary again!" The Guardian 

"Har'el is an honest to goodness visionary!" Flavorwire 

For more Alma, check her INSTAGRAM.